This position is responsible for the strategies and initiatives that drive sales and overarching marketing activities for Campus Services. Highly qualified candidates will possess extensive history working in high profile, externally facing, and service-oriented marketing and sales positions. Requirements to actively participate and maintain positions on local, state, and national professional entities. Provides leadership for the Marketing Department and oversight and direction of account management. Fiscal responsibility to plan, and manage annual fiscal cycle related to marketing.
Provides strategic marketing direction to increase sales and revenues in all operations.
Creates and utilizes data and analytics to drive sales and manage efficient use of resources within Campus Services Marketing Department. Uses KPI’s with Marketing Account Managers to drive conversation at the operation level as to best practice and future marketing strategy.
Directs all advertising and marketing activities, including the design of the website, printed and digital communications, and the development of all internal/external marketing materials. Determines marketing and advertising avenues viability and ensures consistency and quality of marketing message.
Actively seeks internal and external client opinions about promotional marketing needs. Acts promptly and in a helpful manner when dealing with customer questions and concerns, including customer response processes. Develops and maintains a comprehensive strategy of collecting, reviewing and responding to customer feedback.
Responsible for working with Senior Management and Associate Vice President on public relations creation, processes, and dissemination of information and creation of overarching Campus Services message.
Collaborates effectively with fellow members of the Campus Services management team, the University community, and the general public. Participates, plans, and executes speaking engagements and events for Campus Service representation. Participates in public forums, board presentation, and acts as a university liaison for different bureaus and professional entities that connect our services with the external public.
Actively prospects for new clients using marketing research methods and manages a pool of prospective clients and customers of our services. Works with local Visitor and Convention Bureaus to serve the needs of clients and to attract new visitors to Miami University and engage with a variety of our services. Actively participates in local, state, and national professional organizations as a method of marketing and lead generation.
Benchmarks with other institutions to determine which sales techniques and marketing strategies are most effective. Confers with other staff members regarding marketing and sales policies and procedures. Reviews and recommends changes when necessary.
Direct oversight of all marketing resources and staff for Campus Services Marketing Department to include annual evaluation, goal setting, and discipline.
Leads the development of all staff training related to sales methods, marketing initiatives, and customer service skills. Directs the details of sales pitches and bids conducive to business needs in key areas. May conduct or supervise outside sales calls by phone or in person, following up on all leads and requests for proposals generated in various systems. Fosters a culture of teamwork, creativity, champions for change, continuous improvement, and agility.
Miami University, an EO/AA employer encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami does not permit and takes action to prevent harassment, discrimination, and retaliation. Requests for reasonable accommodations for disabilities should be directed to ADAFacultyStaff@ Miamioh.edu or (513) 529-3560. Annual Security and Fire Safety Report may be found at http://www.MiamiOH.edu/campus-safety/annual-report/index.html. Criminal background check required. All campuses are smoke- and tobacco-free.
Bachelor’s Degree in Marketing, Public Relations & Communication or Business Administration
5 or more years leading a marketing function that supports a diverse product mix and customer demographics.
Master’s Degree. Experience in the higher education sector, preferably in a University setting.
Internal Number: 6886
About Miami University
Miami University, founded in 1809, is a public ivy university whose main campus is located in scenic Oxford, Ohio. Miami also has campuses in Hamilton, Middletown, and West Chester, Ohio, as well as the European Center in Luxembourg. Miami is a residential university with faculty who are dedicated to learning and discovery. A liberal education core provides the foundation for the more specialized studies of the majors. Immersing students in both academic and co-curricular experiences has enabled Miami to achieve a top-tier national ranking among universities that provide the best student outcomes.There are approximately 15,500 undergraduate and 2,200 graduate students on the Oxford Campus, and approximately 5,700 on the three Ohio branch campuses combined. Miami offers bachelor's degrees in over 120 areas of study. Graduate students can choose from more than 60 master's degree and 16 doctoral programs. Several associate's and bachelor's degrees are offered though study at the regional campuses.
The Department of Housing, Dining, Recreation & Business Services is a large, dynamic, and self-operated department including Dining, Residential, Recreational, and other hospitality serv...ices, among several others. We currently have 10 dining operations located on the Oxford campus, as well as operations on the Hamilton and Middletown regional campuses, all supported by the Demske Culinary Support Center located in Oxford. These options include buffet, a la carte, and restaurant-style venues. Currently, approximately 20,000 meals are served per day.