Foxcroft School seeks a full-time Director of Enrollment Management to lead all aspects of strategic enrollment management for the school by attracting new students, retaining current students, overseeing the financial aid process, and generating annual revenue goals. The director reports directly to the Head of School and plays an essential role on the senior administrative team. The director also collaborates with the Head, the Business Manager and the Board of Trustees to create a long-term strategy for setting tuition and meeting the increased demands of financial and merit assistance.
This position will guide, in collaboration with the Director of Marketing and Strategic Initiatives, the School’s long-and short-term enrollment goals by overseeing the Admission Department, researching markets, planning strategic travel and meetings, and effectively communicating Foxcroft’s mission and brand promises to prospective families, feeder schools, consultants, and other constituencies. The director will be the face and spokesperson of Foxcroft during the admissions process, as the School seeks to provide a warm, informative, and highly personalized admission experience for prospective students and their families. In addition, the director will play a central role in retention efforts of the School by working closely with returning families and the Office of Student Life.
Candidates should have energy, enthusiasm and strong interpersonal and communication skills. In addition, candidates should be versed in independent boarding school trends and data analytics. Experience in girls’ schools and an understanding of the developmental needs of adolescent girls in and outside of the classroom is a plus.
As the Director of Enrollment Management, you will be responsible for all aspects of the admission and enrollment process including, but not limited to the following:
All management responsibility of the four-person Admissions Office. Assist and counsel in meeting the goals of the enrollment strategic plan, implementing marketing tools, and working closely with prospective families during the school search in a highly competitive market.
Serve as the chief spokesperson for the school during the admissions process. Understand the unique history, traditions, offerings and culture. Advocate for qualified prospective students, and clearly articulate to families the advantages and opportunities of Foxcroft School.
Track enrollment management best practices and benchmarks locally, regionally, nationally, and internationally. Be flexible and creative in outlining strategy.
Oversee and set enrollment goals using an approach that accounts for the specific needs of the current market, and takes marketing research – in schools and otherwise – into consideration.
Critically analyze application data and form relationships with prospective students, identifying strengths, opportunities for improvement, and capacity for growth.
Working with the financial aid committee, allocate aid in a manner that is in line with the school’s mission and values, and maintain the integrity of the award process.
Communicate clearly and regularly, keeping the Head, the Business Manager and the Board of Trustees informed of all relevant information and work to create a successful strategy for enrollment capacity.
Collaborate with the administrative team to further strategic plan goals and to solve problems creatively.
Build strong relationships with faculty, staff, and coaches within the school and assist in articulation the school’s message.
As a school administrator, build and maintain a strong campus presence. Participation and commitment to the residential student experience, including advising, weekend and dorm duty, and extracurricular activities, is an expectation.
No job description can anticipate all responsibilities as such; there may be other assigned duties.
A Master’s degree in Education Administration or a related field is preferred. Bachelor’s degree is required.
A passion and understanding of girls boarding schools.
Outstanding interpersonal skills and a warm, friendly demeanor.
In a challenging and shrinking market, 3-5 years of organizational, management, and administrative experience with proven results to successfully meet enrollment goals is a must. Candidate should demonstrate specialized knowledge in admissions and enrollment and understanding of the key elements in successful recruiting.
Ability to design and implement creative and innovative strategies.
Ability to convey clear, compelling messages both orally and in writing.
Strong organizational skills and the ability to successfully manage a department, delivering
Ability to travel domestically and abroad.
Demonstrated ability to work with diverse families; proficiency in a second language(s) is a plus.
Strong experience of collaboration with colleagues, and the ability to build relationships with multiple constituencies including parents, alumnae, and the greater community
Excellent computer skills with a statistical mindset and capacity for deep analysis and data collection and synthesis.
All prospective employees must be able to clear a background check and TB screening.
Salary: For this position will be competitive regionally for independent schools.
Foxcroft’s mission is to help every girl explore her unique voice and to develop the skills, confidence, and courage to share it with the world.
We live out our mission through these promises, by bringing to each girl:
- Unique learning experiences in and out of the classroom
- An uncommonly beautiful setting in which to learn, grow and thrive
- A residential community of understanding hearts...
- A lifetime of friendships and global connections
Founded in 1914 by Charlotte Haxall Noland, Foxcroft School is a college-preparatory boarding and day school for girls in grades 9-12. The school is located on 500 acres in Middleburg, Virginia, 43 miles west of Washington, D.C. It is accredited by the Virginia Association of Independent Schools.
A Position of Strength
Foxcroft is a financially healthy school with an endowment of over $71 million as of June 30, 2016. Our total fundraising during 2015-16 was approximately $13.8 million, including an annual fund of $942,131. As of January 2017, we are within $3 million dollars of completing a $75 million Centennial Campaign.
Within the past eight years, Foxcroft as constructed three new buildings, including a maintenance facility, the Athletic/Student Center, and Stuart Hall, a gold LEED certified dormitory. In addition, we have completed renovations to Court Welcome Center and upgrades to four dormitories. The School has no long-term debt. The Campus Master Plan, updated January 2016, identifies the renovation of Schoolhouse and the Music Building and construction on a performing arts center as future priorities.
The Student Body
Foxcroft is, by design, a small, residential school. The 2016-17 student body is 72 percent boarding students with a total of 151 girls from 18 states, Washington D.C., and 14 countries. Our day students also enjoy the benefits of a boarding school by having a room and roommates and by living on campus the first month of school and on closed weekends. Nineteen percent of students are U.S. students of color, and 24 percent international students. More than 30 percent of our students receive approximately $1.6 million in need-based aid, and more than 10% receive approximately $225,000 in merit-based aid. More than 25% percent of our students are related to alumnae -- an impressive testament to the relationship between the School and its graduates.
Foxcroft’s curriculum offers breadth and depth of options for students to explore topics or pursue passions, with over 81 courses and 14 Advanced Placement (AP) courses, as well as independent study and online courses through One Schoolhouse. All Foxcroft students can access academic support through the Learning Center and the Math and English Labs. English Language Learners receive support by a dedicated faculty member.
In 2015, 21 students -- including 10 members of the (then) Junior Class, earned AP Scholar recognition from the College Board. Seven girls earned AP Scholar with Distinction Award status by achieving an average of at least 3.5 (out of five) on all the AP exams taken and scores of 3 or higher on five or more tests. Nationwide, only 22 percent of students who take AP Exams earn such recognition. (AP Scholars must earn a grade of three or higher on three or more AP Exams.)
The student-faculty ratio is 6:1 and 88 percent of the teaching faculty hold advanced degrees, including 4 Ph.D.s and 2 J.Ds. 86 percent of the faculty live on campus, and all participate in residential duty and are available outside of class for extra help. 16 percent of our classroom teachers are of diverse backgrounds, and individual members have lived and worked all over the world, including Egypt, France, Germany, Japan, Spain, and Switzerland.
Above and Beyond
Foxcroft is at the forefront of STEM education, inspiring girls to pursue these fields where women continue to be underrepresented. More than 35 percent of Foxcroft’s 2014 graduates chose STEM fields as their majors in college -- compared to 20 percent nationally. Our STEM faculty apply best teaching practices, integrating project-based learning and service learning into their courses. Foxcroft was the first girls school and only the second school in Virginia to partner with Purdue University’s EPICS program (Engineering Projects in Community Service). In addition, through a partnership with Kashmir World Foundation, our students are learning to build drones and to apply their learning to stop the poaching of endangered species. This year the STEM department added AP Computer Science Principles and AP Environmental Science to the curriculum.
Science facilities include dedicated physics and chemistry labs, a newly renovated biology lab, a STEM lab including a 3-D printer, an engineering workshop, and an Animal Room. In addition, the Read Observatory houses a Newtonian-Cassegrain reflecting telescope, two 8-inch Celestron telescopes, and astrophotography and solar-observing accessories.
Exceptional Proficiency: Developing an exceptional talent takes concentrated focus, discipline, and time. Foxcroft’s Exceptional Proficiency Program enables a student with an exceptional talent and a passion to spend time away from campus to train, compete, and pursue her personal dream, while receiving the academic support to fulfill our high educational standards.
Equestrian Program: Foxcroft’s riding program is tailored to meet each individual rider’s needs, whether a beginner or experienced horsewoman. Students compete regularly at rated shows, can earn a varsity letter on our IEA team, join the hunt with the Middleburg Hunt, or enjoy riding for pleasure on our extensive trails. We take pride in the special place riding has in Foxcroft’s history, past and present and the in the accomplishments of our riders.
Members of the Class of 2016 received 190 acceptances and more than $3.2 million in merit scholarships to 125 colleges and universities across the country and around the world. Students in the classes of 2016 and of 2017 (in process) have been accepted at universities such as the College of William and Mary, Cornell, Davidson, Elon, Georgetown, Haverford, NYU, Rhode Island School of Design, UCLA, University of Virginia, Vanderbilt, Virginia Tech, to name a few.